Get your web content published faster

Most organizations have a dedicated resource – usually a Web Content Coordinator – that oversees the website’s publishing pipeline.

To do this, a workflow process is in place for employees who want to publish content on the website.

What is a content workflow?

A content workflow defines specific tasks that the publishing team must complete to satisfy a request by a client, either internal or external.

This request can be for the creation of a webpage, newsletter, social media, video, blog, etc.

There are many variations of workflow, for the purpose of this blog post, we will focus on the web publishing process for internal clients.

A content publishing workflow determines:

• where/whom the request comes from;
• how content is created; and
• how content is reviewed and approve.

 

A typical content workflow includes:

• content outline and first draft;
• content review by the editor;
• content approval by the editor and content creator; and
• publishing by the web coordinator

 

Knowing very well the role of web content coordinator, there are tips I would like to share to clients who wish to get their content published faster on the web.

5 practices employees can exercise to get content published faster on the web

 

1. Provide the web coordinator complete content

When you provide content that is complete:

• The web coordinator and editor will take less time to review and apply best writing and web practices to your piece.
• It removes any guessing when identifying the main message and key points in your article .
• It eliminates the back and forth to clarify the information and fact checking.

2. Have your content approved by management

Some organizations require that your direct supervision reviews and approved the content before it gets to the publishing team.

The content doesn’t need to be complete to have your manager’s approval. To get approval, simply email the outline of your article to your manager  to help them make a decision.   

Getting initial approval is one less step the web coordinator has to do, speeding up the process to have your content live.

3. Do not translate your content

If your organization has a multi-language website, do not translate the content before it gets to the editor.

The editor can make substantial changes to the original content. If the content is already translated:

• it will need to be sent back to your translator;
•  it will incur additional translation fees; and
• consume more time for the web coordinator to get the final content.

 

To avoid delays, wait until you receive the final content from the editor before it goes to translation.

4. Provide high quality images

We all know how crucial it is to have quality images on the website. You can read our previous blog post on selecting images.

When the web coordinator receives images that do not meet your organization’s web standards, they have to conduct an image search to find images to fit the content.

Searching for images is time consuming. Before sending your content, provide professionally taken images with proper photo credit.

5. Give proper heads-up

Content workflows have terms that requires clients to give the publishing team a certain amount of time to process and complete each request.

As the editor and web coordinator receive multiple request, they need to prioritize their work. By submitting your content within the appropriate deadlines will ensure that your content gets the thorough revisions it needs to be published. And it will also alleviate some of the stress off you colleagues.

If you need help with developing content for your digital channel, drop us a line.