10 Nov 10 best practices for writing tweet
To say that is Twitter is fast paced is an understatement. On average there’s around 6,000 tweets posted every second. That’s a lot of content!
How do you stand out in sea where users are flooded with content? How do you grab their attention to increase engagement with your content instead of the competition?
You stand out by using these best practices for writing tweets.
Whether you are new or an expert on Twitter, you can’t write tweets without the following elements. In this blog posts, we will explore 10 best practices for writing tweets.
10 best practices for writing tweets
1. Don’t hashtag overload
Use one to two relevant hashtags per post. Tweets with more than two hashtags get 32% LESS engagement.
If you don’t know which hashtag to use, there are tools like hashtagify.me that provides information on the performance of hashtags. This will help you narrow down which one to include in your post.
2. Use pictures
Tweets with images have twice the engagement than tweets without. Use vibrant and high quality images.
If you are using infographics, make sure that the information is broken down into bite size data that can be easily understood.One infographic should contain one message.
3. Tweet longer
Twitter changed the character limit from 140 to 280. Now that you have more space, it’s OK to elaborate a tad more in your posts.
Brand tweets that use more characters perform best. Also add white space between your content/elements to make it easier to read.
4. Take advantage of image tagging
Now that there’s more character space, you might want to mention someone directly in your posts.
Just like the hashtag, keep mentions to two per post. If you have more than two, use the image tagging functionality.
You can tag up to 10 users in an image and it’s a great way to save on character space.
5. Include call to actions
Every piece of content that you post has a purpose. To increase engagement, include calls to action in your post. Either to visit your website, download an eBook, follow, or reply to your post.
6. Post at peak times
This will vary depending on your audience. The only way to get that information is by monitoring and analyzing the data from your accounts.
If you’re just getting started, the general rule is to post between the hours of:
- 7-9am,
- 12-1pm, and
- 4-6pm.
Why? That is when people are commuting to and from work, or are on their lunch break.
7. Join the conversation
Communications is a two way street, be sure to engage with your follows.
Reply, like, and share content that you are mentioned in. This encourages users to mention you and engage more with your content. This further amplify your content and presence.
8. Maintain frequency
Top performing users average 1-5 tweets per day. The more you post, the more engagement you receive, and the more your audience grows.
Create a content calendar that will help you organize your content and when you want to publish them.
9. Diversify your network
Follow accounts from different industries and engage with your employees and peers. Diversifying your content and network will engage users and will broaden your reach.
10. Segment your audience by using lists
Twitter can be overwhelming with the number of tweets that are published on your feed. The list functionality allows you to create different lists of influencers, customers, and interest. When you create lists, it organizes the content into smaller streams where the latest tweets from the users you have included in each list are displayed and not from your entire following.
These lists can help you organize what content you should write next for your following or even noticing trends in the industry to keep you up to date.
Follow these tips and you will stand out in the Twitterverse.
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